Friday, 15 March 2013

Men’s Camouflage Print Trend: SS13 Update

Despite taking a few seasons to gather pace, camouflage – with strong showings at Pitti Uomo and on the runway as of late – has been growing in popularity. Designers, in particular, seem to have finally pinpointed fresh ways to use the print in order to avoid the once unfortunate stigma that came attached.

As we slowly but surely enter the spring season, camouflage has been invading collections from high street to high fashion. Valentino was a huge advocate of this militaristic print in their SS13 collection, as were Dries Von Noten. The former opted for bomber jackets featuring the ironically standout print whilst the latter went for relaxed tailoring, trousers and detailing in the military favourite:

How To Wear: Camouflage SS13

Camouflage Lookbook


Camouflage has soldiered on, despite its critics. Having fought the good fight it has established itself as a major force in menswear. As a print it’s versatile and, as Mr Allinson described in his five key pieces to keep article, should be considered a “new neutral”.

From the longstanding elegance of Valentino to the on trend high street players like TOPMAN and ASOS, menswear has finally begun to surrender to this unashamedly unsubtle of prints.

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