Friday, 26 October 2012

New AW12 Menswear Brands

New AW12 Menswear Brands At Zalando

Scandinavian style is so sought after by men here in the UK, we found that due to an increasing focus on timeless style and the desirability of owning your very own versatile capsule wardrobe, it meant the modern male was now by-passing the fleeting trends of the industry and instead focusing on purchasing well made wardrobe staples that can be mixed and matched in order to produce great outfits – no matter what the occasion.
However, with this new mindset comes new purchasing requirements: clothing should be well made, built to last, constructed from quality fabrics and fit your body type and personal style perfectly.Luckily for you, Zalando has just added a range of superb contemporary menswear brands to their online portfolio, which all adhere to these key principles. Today, we bring 5 of the best, and tell you why you should own them in your wardrobe:

1. Tiger of Sweden

Tiger of Sweden are the perfect choice for the modern gent who loves classic tailoring with a contemporary twist. The fact that the brand started out as a men’s suits specialist is evident when looking at their collections, which only seem to get sharper each season in terms of both styling and cut. Their Scandinavian roots guarantees that each piece is built to last, and designed with practicality in the forefront of the mind.

However, just because the Scandinavians specialise in minimalism, it doesn’t mean you should think of them as boring. This AW12, the Tiger Of Sweden range sees the inclusion of some beautifully refined yet fashion forward styles, such as the prominent checked blazers and suiting. Bursts of key trend colours such as burnt orange are also present, allowing you to either create a strong statement within your formal attire or utilise accent accessories to set off an impeccably crafted black suit.


Berlin-based shoe brand Zign nails pretty much every footwear trend of the AW12 season. Preppy penny loafers, lace-up boots and sleek Chelsea boots take centre stage, and all come in at an extremely affordable price for such well crafted examples.

So what styles should you be looking out for? In terms of formal wear opt for classic black lace-ups if you want a shoe that will take you from work to the bar and never go out of style. Brown or tan brogues are the modern gents choice, whilst monk straps are for those that have the basics covered and want to take their formal and smart-casual outfits to the next level.

3. Scotch & Soda

You can always trust Scotch & Soda to deliver solid pieces of clothing which will last you longer than one season. Their range of basics provides you with the building blocks you need in order to curate the perfect capsule wardrobe, with each piece featuring minimal branding, high attention to detail and a focus on simple styling that allows you to mix and match effortlessly.
However, we love how they continually manage to fuse traditional with contemporary. Whether you are looking for bold coloured chinos in classic slim cuts or statement outerwear to sit alongside your timeless blazers, the brand cater to all tastes and personal styles in their own unique way.This season, why not opt for seasonally appropriate cords or knitwear in a trend colour such as burnt orange? Or how about a giving your outerwear a refresh with a bold statement parka.

4. Worn By

With all this talk of timelessness and minimalism, it’s possible to lose sight of the importance of statement pieces and trends in allowing you to create a unique and individual look. With this in mind, Worn By is a brand that is continually proving that a t-shirt can be so much more than just a plain shirt.
A classic wardrobe staple, t-shirts are utilised nearly every day by men, whether for simple layering or to make a statement. No matter what your preference, Worn By has got you covered with their premium range of vintage tees, which are built to last and feel just as good as they look!

5. Royal RepubliQ

Royal RepubliQ makes men’s boots, bags and belts in the finest leather available, and are definitely worth considering if you’re looking to add those timeless staple accessories to your wardrobe. Leather goods are the type of accessories all modern men should truly invest in, as it is a material that only gets better with age and is versatile enough to transcend any passing trends or looks.Whether you opt for a simple, elegant black dress belt or want to show a little more personality with a striking tan leather version, the brand have got you covered. The good news? Even though these are premium leather creations, they are priced well below most mid-priced designer names on the market.

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